Entrepreneurship Principles - Fall

Welcome!

Entrepreneurship Principles is a course for those students interested in understanding the framework required to start a business. The course focuses on the theory of the Business Model Canvas as the foundation for modelling the various components involved in a start-up enterprise. Different types of business models will be introduced as well as how to design them and develop a strategy on how to ascertain the best models for a business idea. The course uses real-life scenarios and discusses past and present models to validate business successes and failures. Students will also be given helpful tools to begin to formulate their own business ideas and validate through the study of the customer development process.

Course Information (( Syllabus, Goals, Course Policies ))

In this course, students will learn to:

Analyze and apply the nine building blocks of the Business Model Canvas
Develop a diagram of a real-life business using the Business Model Canvas
Identify potential customers for a business idea using the Customer Development Process

Course Policies

Attendance / Participation
When you miss class, it is your responsibility to check the class schedule for assignments and/or
check in with your instructor or classmates. Please let me and/or your business team know in
advance, if possible, so your business team can plan accordingly. Participation is worth 5% of your overall grade. I define participation as being actively engaged in our discussions and activities.

Quizzes
You will occasionally be quizzed on concepts presented in class to ascertain understanding.

What to Bring to Class
You are expected to arrive prepared for class with the following items: a notepad for your idea journal, a pen, and a laptop.

Final Grade
You will be graded on the strength of your start-up and whether you achieved a complete understanding of the concepts as reflected in your final presentation and judging. You are responsible for submitting your Business Evaluation & Reflections Summary Paper by the end of the trimester.

Academic Integrity
Academic integrity grows from the longstanding traditions of the world education community.
Academic integrity is defined as a firm adherence to the code or standard of values of the school and
the individual professions. Academic freedom is a commitment on the part of students, faculty, staff,
and administrators even in the face of adversity, to five fundamental values: honesty, truth, fairness,
respect, and responsibility. Commitment to academic honesty encourages the mutual respect and
integrity that our school community values and nurtures.

Late Policy

All homework and papers will be marked down 10% for every day they are late. Late means the paper or homework is not submitted in the manner and format designated by your teacher on the date and time published on Canvas.

About Your Teacher

Andrea Durham, MS, ATC, CSCS

Education:

B.S Degree in Chemistry (Tennessee State University), 2012

M.S Degree in Athletic Training ( Seton Hall University), 2014

Contact Info:

Email: Andrea_durham@bullis.org

Phone: 301-983-5740

Courses:

Kinesiology & Rehabilitation

Entrepreneurship Principles

Entrepreneurship Major & Minor ( Middle School)

Office Hours: I work with all divisions, therefore, I do not have set office hours. Please email me to set up a time to meet.

Teaching Philosophy: My philosophy of teaching is to create an environment that allows for supervised exploration. I believe that the most significant learning occurs in situations that are both meaningful and realistic. The overriding goal of my teaching has been to place learners in these types of situations. I believe that students should use the information that they've learned in the classroom and be able to apply it to the real world.

Icons used throughout this course have been designed using resources from Flaticon.com